It is a season of changes in Bollywood. Everyone is trying something new, something different - sequels and remakes included. In the face of these changes, Bollywood is going to try another something that is new, novel, and noble.
Mira Nair, Kamal Hassan, Vishal Bhardwaj, and Santosh Sivan have been roped in to direct four 12-minute short films on AIDS for the Bill and Melinda Gates Foundation. Mira Nair will kickoff the campaign by directing AIDS Jagao with Shiney Ahuja and the Parineeta duo Saif Khan and Vidya Balan to be penned by Zoya Akhtar. All 12-minute films will be screened in theaters all over the country alongside commercial Bollywood movies.
This is a fantastic experiment that I wish tremendous success. If not for anything else, I hope people will go and watch the compilation of short films out of curiosity for the new format. Movies that serve as commentaries on contemporary social issues rarely fare well, but I am hoping the efforts of Bill and Melinda Gates will be better rewarded.
[via Rediff]
Tags: aids, bollywoodnews
Friday, October 27, 2006
AIDS awareness films courtesy Bill and Melinda Gates
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